Last week at this time we were hanging out in Austin – what a great city for. I love the food, the weather, and the people. We were there for Paleo (f)x 2015.
I wanted to take a few minutes to give you my take on this year’s Paleo f(x), and what I’m taking away from the event and experience.
Most notably (and I’ve heard everyone talking about this in the past week) I saw a switch in focus from macros and a militant approach to paleo, to a more accepting view of all “shades of paleo” with a focus on working together to help make lasting change in the wellness field. This includes meeting people where they are at, and working at things step by step. Yes, we all understand that some people may have to stay away from certain foods completely, or until they heal their gut. However, if your shade of paleo works for you and achieves your health goals then it doesn’t matter what anyone else feels or says. Several leaders in the paleo movement had been planning on a large meeting of the minds to define what exactly paleo is – now there was an epiphany that is exactly the opposite of how we need to look at it.
Something that sticks out for me related to this – there was an attendee who asked a question during the Robb and Marc Show. She was so obsessed by what she ate, that she was basically paralyzed when not at home. Now, Robb and Marc didn’t advocate eating unclean food – but rather encouraged her to pick the best option possible and be ok with it, even if it’s not the best. Working yourself into a state of stress over food choices isn’t healthy – I was pleased to see balance being encouraged in all areas.
Another key issue that was discussed both officially and among friends was the commercialization of the paleo world. I see this from both sides – this could become an issue for some if there is too much reliance on snacks and “paleo” treats. However, as long as these types of foods are kept in perspective as snacks and the basic tenants of paleo are abided by, then it is really a great thing to have clean options available. These products are SIGNIFICANTLY better than what is on an average supermarket shelf – and to me that says we are moving in the right direction.
I was also able to meet and have a great conversation with one of the attorneys from the Farmer to Consumer Legal Defense Fund, and organization that works to protect the rights of small farmers. From their WEBSITE:
“The FTCLDF protects the rights of the nation’s family farms, artisan food producers, consumers and affiliate communities to engage in direct commerce free of harassment by federal, state and local government interference; it protects the rights of farmers and artisanal producers to make their products available and the rights of consumers to access the foods of their choice from the source of their choice.”
As the CEO of Paleo on The Go, it is of utmost importance to me to protect the quality of the food that we ship to our customers. Our suppliers are our backbone – and without their quality meats, fats, vegetables, and other items, we cannot function as a business. I came away from my conversation with a plan to get more involved with the FTCLDF, not only to protect my own business but the thousands of independent farmers and business owners who share the same views. I will be encouraging my staff to get involved as well – if not in this cause, one of their choosing that means something to them.
All in all, I found this year’s event to really present the next evolution in the paleo movement – the move toward acceptance, larger community, and our “coming out” into the commercial food world. If we stick together, we can keep our ideals, and help even more people along the way.