First they ignore you, then they laugh at you, then they fight you, then you win.
OK, this quote might be a little overkill, but the concept really does apply. For those of you who have been following the paleo world’s progression over the past 5+ years, you probably noticed one thing; many of the tenets of the lifestyle have gone from completely ridiculed (Saturated fat is necessary to be healthy?!) to becoming more casually accepted as fact in health-world circles. Only a few years ago was margarine still seen in the mainstream as better than butter.
This certainly doesn’t mean the whole world is now strict paleo. The ‘cronuts’ of foodie world still happen. We don’t judge the success of a way of eating by many people follow it religiously. What it does mean, though, is that mainstream culture is starting to accept important parts about paleo a la carte- and that’s not a bad thing.
It’s now commonplace for “healthy minded” people to cook at home with coconut oil or grass-fed butter, without making comments about how they can feel their arteries clogging up. Kerrygold, a popular grass-fed butter brand is probably having record profits right now.
Canola oil is finally starting become a dirty word instead of being seen as “heart healthy.”
Getting a burger with no bun doesn’t get the strange looks it once did several years ago. Who needs a bunch of bread to enjoy a nice burger?
What does all this mean? It means the main purpose of the paleo movement is winning.
The movement isn’t about claiming to be all knowing regarding nutrition. It means looking at the facts and not blindly accepting industry-funded studies and conclusions.
If you think about it, we only went through a small handful of generations of completely backwards nutritional advice. Basically everything from our great grandparents up until a few years ago has been completely wrong. But, we’ve come out the other side getting back to basics.
They’re not laughing anymore. We’re winning.